Analytics, Hadoop

Advertisement attributes or Ad Attributes…An Idea!!!

Some time ago i was working on an idea called as Ad Attributes or Advertisement attributes. I’d like to share my thoughts on this idea with audience. Advertisement attributes are for creating a favorable selling climate. Today consumers are constantly targeted with product information by marketing companies. Consumers are faced with numerous advertisements with vast information on products. Thus consumers use the heuristics approach to help them in making their purchasing decisions. This approach is basically using mental shortcuts to streamline the selection process cognitively. This is to avoid being puzzled or paralyzed by the huge number of products offered in the […]

Analytics, Hadoop

Data Analysis Approach to a successful outcome

I have done data analysis for one of my project using below approach and hopefully it may help you understand underlying subject. Soon i’ll post my project on data analysis and detail description on technology used Python(web scraping- data collection), Hadoop, Spark and R. Data analysis is a highly iterative and non-linear process, better reflected by a series of cyclic process, in which information is learned at each step, which then informs whether (and how) to refine, and redo, the step that was just performed, or whether (and how) to proceed to the next step. Setting the Scene Data analysis is […]